DRY Soda Co.
Founder and friend Sharelle Klaus created this all-natural, less-sweet brand of soda in 2005 to elevate her non-alcoholic options while pregnant. This wonderful Seattle company has evolved into DRY Botanical Bubbly, keeping its same ethos while growing into a nationally beloved beverage for N/A-ers and mixologists alike. DRY holds a special place in my heart as I’ve designed the full gamut of work for them throughout multiple brand evolutions — both as Digital Marketing Manager, and later as a freelancer.
Graphic & production design
Packaging
Experiential & point-of-sale
Social media design
Copywriting
Packaging
DRY’s elegant visual identity, delicious food pairings, and spirit of celebration make this a designer’s dream brand. I’ve designed packaging for DRY’s seasonal flavors, shipping materials, and more. Ingredient illustrations by Stan Shaw, product photos courtesy of DRY Soda Co.
Experiential & POS
DRY is a company that’s always on the move and looking for what’s next. I designed the company’s Sprinter van wrap and point-of-sale materials to meet DRY’s customers all over the US (and Canada too!).
Social Media Design
As DRY’s Digital Marketing Manager, I plotted out our social media and website calendar and then had to go out and execute the concepts, designs, and tweets myself! Small business life, baby. Just like the beverage and its founder, DRY’s digital design and social media presence are innovative, interesting, and always down for a good time.
